CUSTOM E-CARDS

  A visually dynamic e-card can be a highly effective tool in the promotion of a new music video release.

 

 

Most programmers receive a large number of submissions each week, and we do everything possible to insure your video stands out from the rest. When a programmer has dozens of submissions sitting in a pile waiting to be viewed, your package looks pretty much like all the others. When a programmer receives a great looking e-card, they will often click on the card and watch the video. With a growing number of outlets moving toward digital submissions, e-cards are an effective way to streamline the viewing process. They offer the ability to obtain faster feedback, and frequently a commitment to add the video prior to the ship date.


  E-cards provide a cost-effective way to promote new releases and help your video stand out and may be used to: 
  • Announce the release and increase awareness
  • Serve as a “viewing copy” to various outlets reducing lead time on feedback
  • Reduce duplication and shipping costs as selected outlets can be “serviced” via e-card, with hard copies shipped on request
   
 

Once created, the e-card will be provided to the label and artist management to be used in other areas of promotion including radio, press, and sales. The e-card design can be simply graphics (such as cover art) with a link to view the video, or include a variety of elements such as a photo slide-show, links to the artist/band website, MySpace page, iTunes, Amazon, etc.


Please visit our homepage for examples of recent e-cards.
   

SERVICES INCLUDE


Frequent communication with all video outlets to confirm receipt of the video & airplay status, obtain feedback on viewer response, and examine various opportunities for additonal exposure.


Update outlets with current information on the release (radio, press, video airplay, tour dates, etc.). This includes custom one-sheets, which are updated weekly and sent via email to programmers at key media outlets.


Distribution of media kits, custom IDs, and EPK’s (electronic press kits), tour diaries and other footage. We also offer the ability to facilitate the production of Artist ID’s at various locations  throughout the U.S.

Submission of tour dates to online press and concert directories.

Digital distribution capabilities include service to top internet-based video destinations.

Preparation and distribution of all submission forms required by the media outlets.


An artist bio and custom one-sheet will be provided to each outlet serviced, and CD’s where required by or recommended for submission.

Coordinate the duplication and shipping of the video to all media outlets. Our post production facilities provide high-quality duplication with quick turnaround at extremely competitive rates. We insure delivery of the video in the proper format (DVD, Mini DV, Beta SP, etc.) to the outlets. Simply provide us with a closed captioned DigiBeta master, and we’ll do the rest. We can also facilitate the closed captioning of the master, required by the broadcast outlets.

SUMMARY OF SERVICES

 

Ignition Visual Media provides custom servicing and promotion of music videos and other visual media releases. We handle the distribution and promotion to national and regional broadcast outlets, retail and closed circuit video pools, video-on demand providers, and the top internet-based outlets including the  online platforms of key music publications and all primary new media outlets.

 

From MTV Networks (broadcast and online including MTV2, MTVU, VH1, LOGO), Fuse, Music Choice, Yahoo! Music, Artist Direct, GoTV Networks, Havoc TV, Channel One, E! Entertainment, MTV Latin America, Much Music, BET, and CMT to the smaller but important regional programs, we cover them all.

 

Our goal is to generate sustained airplay for each release, maximize online presence and visibility, and support the video release and tour dates with contests, promotions, interviews, and in-studio opportunities.

 

The Ignition staff has over 20 years of experience in promotion and marketing, with relationships at all of the key media outlets. We offer a customized full or limited servicing of each music video release tailored to your budget, and designed to generate maximum exposure.

 

We provide promotion and tour support services with detailed tracking reports provided. Tracking reports include targeted outlets and reflect all adds and airplay in addition to detailed information on each outlet including markets reached, potential households, and broadcast details. E-mail blasts, including screenshots where applicable, will be provided to the label and artist management with updates on key adds and featured play.

 
 
 
 
 

  IGNITION VISUAL MEDIA MUSIC VIDEO PROMOTION SERVICES

         

National and Regional Music Video Promotion & Marketing

 

Contests and Promotions

Duplication and Closed Captioning

 

Custom ID’s

Digital Distribution

 

Custom E-Cards

Tour Support